Tuesday, November 10, 2009

A Brief History of Time: Nutella


So there are good bedfellows, and there are bad ones. Sometimes it's easy to pick out good ones - lemon and lime, coconut and chocolate...sometimes it's not so easy, like salt and caramel. The bad ones often present themselves boldly, declaring "THIS WAS A MISTAAAAKKKEE" as they go down, occasionally in flames (sic: orange juice and mint, copious amounts of whiskey followed by rootbeer floats...you get the idea).
Really good bedfellows, however, sometimes present themselves in the most unlikely of situations. Like wars, for instance. When chocolate is scarce, people have been known to improvise.
And thus, the birth of Nutella. Once upon a time, in the 1940s, Mr. Pietro Ferrero had to come up for a quick fix to his cocoa shortage - being located in Piedmont, it must have seemed only logical to turn to hazelnuts. Nutella's first incarnation was a block of hazelnut and chocolately goodness that was meant to be sliced for sandwiches (oh my dear Lord...) but evolved over time and eventually settled into its spreadable jar we all know and love today.
Not only do we have a Nutella gelato, we also offer it spread on toast...! I mean really, what more do you need in life, people!? Crunchy breakfast treats with hazelnut flavored chocolate?? We must have it pretty good.
By the way, celebrate World Nutella Day on February 5! How random. But pretty great. Not nearly as great as Talk Like a Pirate Day (September 19), but then that's a whole other story, for a whole other day...

Cheers! Go eat Nutella on toast and drink lots of espresso and read A Brief History of Time! Cause it's fall and really, what else is there to do but read quantum physics and ponder the coming winter months? Nutella will make it easier to cope, I promise.

"I have noticed even people who claim everything is predestined look before they cross the road". Just a little Stephen Hawking, to brighten up your day.

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