Wednesday, April 9, 2014

I Saw the Sign

The A-frame sign: a primitive platform for marketing and ideas, a purveyor of witticisms, a beacon of welcome. Maybe they're even pre-social media? Well before I get on my social commentary high horse, I will say that a few of our staff members are really masters of this antiquated art.  People are literally coming in from the streets just to comment on our street signs and they're the talk of the neighborhood.  

Tori is a barista and a-frame sign extraordinaire at Capogiro 13th St. Here are a few of her creations:

Kate is 20th St's Assistant manager and A-frame sign powerhouse: 

So if you are one whose commute through life is brightened just a tiny bit by these signs, next time come in, chat with the artist and try some new spring gelato flavors. 

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