The Neglected, the Broken Hearted...

You know, we try real' hard. Real hard like the Friday New York Times crossword puzzle (now you know I mean business). But no matter how we try, there are always going to be a few of our precious flavors that fall through the cracks of general comprehension. As it is, it's a pretty slow day here in Rittenhouse and I've already had to defend a few of our selection to casual passer by in search of a rainy gelato fix.

Nice Lady Customer: "Sea salt!? That sounds disgusting..."
Me: "Actually it's quite nice, one of my favorites, would you like to try-"
Nice Lady Customer: "No. And rosewater sounds gross, too."
...
Me: "Hi guys, if you want to try anything let me know!"
Two Business Men Customers: "Oh gross, avocado?! No way, man. I'll just have chocolate"
Me: "You should really try it, it's great!"
Two Business Men Customers: "Yeah right, maybe with some tortilla chips and salsa, am I right??!"

This is generally how those conversations go, after which I skulk off into the corner and cry, thinking only about the feelings of the Unique Fringe Flavors. Oh Hibiscus, Rose, Pinoli, Tahini, Sea Salt, Avocado...we believe in you! You consistently rank among my most favorites, beating Dulce de Leche every day of the week! (Sorry Dulce, you know we've had our good times, but those times have passed...except when you're paired with Sea Salt. Oh nom).

Yes, Nation, we know you love us for our chocolates, for our blood orange and our caramel goodness. But we here at 20th Street ask you that the next time you stop by and see us, you take a pause for the cause and give glimpse and chance to those beckoning flavors in the back - the weird ones, the wacky and strange. Because at the end of the day, isn't THAT why you keep coming back? Why you love us the most?

It's why we love you, too.